Videum creates global award-winning videos for the healthcare sector via Streaming Well. We provide a leading-edge creative approach to branded video content, helping brands share engaging stories with their customers over the course of a campaign.
We have a deep understanding of the complex regulatory environment surrounding the healthcare industry, the underlying science and the sensitivity of working with healthcare professionals and patients.
Videum’s interactive video player is an easy and effective gateway to supplementary marketing materials that’s delivered through contextual overlays in the form of clickable hotspots and pop ups that appear at key moments of the video to reinforce and enrich the learning experience.
Videum provides engagement analytics that measure in real time what individual actions viewers took within the interactive player.
Videum provides a live webinar platform and filming services via Streaming Well, to broadcast live events in secure and interactive manner.
We also provide custom micro-sites which host the webinar and allows viewers to register their interest and send an invite to their calendars. The micro-sites have the capability to receive audience questions in real time whilst capturing robust analytics.
ideum achieves regulatory compliance with reliable geo-restriction of the video player and by requiring physicians to sign in before viewing professional-only content.
Videum has a global database of 3 million healthcare professionals and 250 million patients that can be segmented by location, speciality or condition.
In addition, Videum distributes its video library on websites visited by medical professionals and consumer health audiences around the world.
Videum uses medical translators to caption and subtitle videos into multiple languages. The transcripts are interactive and the viewer can use them to skip along the video content to the part that interests them the most.
These have the option to be indexed by search engines, which provides SEO benefits in multiple countries.